You can capture more revenue with search engine marketing (SEM). In this day and age, consumers no longer go online, they live on the internet, Google has become synonymous with searching for information online. That is what SEM is all about. Paid search engine marketing is a valuable tactic that should be included in every companies marketing strategy.
How does search engine marketing work?
At its very basic, search engine marketing is the act of using paid strategies to increase your company or product’s visibility in search engines. The term is only used when it relates to paid search marketing. This is different from search engine optimization which rely on strategies which improves visible and traffic organically.
The way SEM works is that a company targets certain keywords and when a user searches for terms that includes those keywords, they see an advertisement from the company.
Paid ads are featured on most search result pages and the placement of these ad results are in the top, and bottom of the search result page. They’re always highlighted as ads for the user to see.
Why use SEM and not SEO?
As we mentioned earlier, SEM used to be an umbrella term for both search engine marketing and search engine optimization. Today, SEM almost always refers to just pair search marketing. The main difference between the two is that SEM gives short-term results but are not long-lasting. As opposed to SEO, which gives long-term results that are long-lasting. Building an SEO optimized website which ranks well organically takes month and up to a year. Whereas, starting a SEM campaign will have your ads placed at the top of search results the next day.
In our experience, and our recommendation. But these strategies has fills a function, and using one should not exclude the other. Both paid SEM and organic SEO should be tailored for.
How can Dato Marketing help with SEM?
Part of Dato Marketing services is SEM, we can, and want to help your business achieve its digital marketing goals through customer acquisition and conversion. Our SEM experts are great at building and optimizing conversion-based search marketing campaigns. We will research, strategize, implement, test and continuously improve the performance by researching the campaign data as it comes in. Great SEM is not a one-time set, the right approach is to iterate regularly to drive more conversions.
Here are a few things that are included in our SEM services:
- Competitor analysis
- Keyword research
- Keyword optimization
- Custom strategies
- Dedicated account manager
- Google Analytics set up and monitoring
- Ad monitoring and management
- Bid management
- Multiple search engines
- Regular reporting