Pay-Per-Click marketing is closely related to search engine marketing. In fact, it is a strategy that is used in SEM. Whenever PPC advertisements are shown on search result pages, it is considered SEM. However, PPC is not always related to SEM. PPC is often used in other digital marketing channels outside of search engines, then it is not considered SEM. This is why pay-per-click marketing is separated from SEM.
PPC marketing is commonly used in digital ads on platforms such as Facebook, Twitter, or Instagram. Google also supports traditional PPC outside of search result pages, so-called Google Ads on web pages.
In its essence, PPC is a type of digital marketing which involves that the advertiser pay a fee each time a user clicks on their ad. Regardless of where the ad is placed, if it is a Google Ad rendered in a random website or a targeted Facebook ad. A PPC ad can be shown to people, but no payment is done if a user views the ad without click. A payment is only made when a user clicks an ad. Therefore, the term pay-per-click.
Why incorporate PPC in your digital marketing strategy?
If PPC is utilized in the right way, a visit from a user clicking on a paid ad should be worth more than what you pay for it. That sounds easy, but getting good results is nothing but easy. You just don’t pay for clicks and gain traffic that yields a high return on your investment. A lot of work goes into putting together great PPC campaigns. You need to choose the right keywords, come up with a good bid strategy based on the keywords and how competitors are targeting those keywords. You also need to run several campaigns, and continuously optimize these ongoing campaigns, some of which may be abandoned in favor of campaigns that performs better. There is also the aspect of designing and building PPC landing pages that are optimized for conversions.
Putting together great PPC campaigns will lower the PPC costs and yield higher returns. PPC has many advantages, such as:
- Well-conducted PPC is cost-effective
- High visibility
- More brand exposure
- Versatility in running many campaigns targeting different keywords
- Instant returns as opposed to organic SEO
PPC marketing is ideal for all business sizes, and is especially good for small businesses, as you can set and control your ad spend. Using Dato Marketing agency, we will help you optimize your PPC campaigns so that you don’t spend on ads that have a low performance.
The PPC marketing services Dato Marketing provides
Leverage our PPC specialist’s experience and knowledge to gain more value out of your PPC marketing, or get started in the right way. Our PPC marketing services include:
- Keyword research and analysis
- Landing page conversion optimization
- PPC management
- Paid search advertising
- A/B testing for PPC ads
- Conversion rate optimization
- Google Ads and Bing Ads management
- Social media advertising
- Remarketing campaigns
- Amazon PPC
- YouTube Ads